Location

Mumbai, India

Experience

7 – 8 Years

Qualification

Graduate/ Post Graduate – Mass Communications / Public Relations (Secured First Class)

Brief about the Role

We are seeking a self-driven Branding and Public Relations Manager to curate a unique Branding and PR strategy & enable world class execution in existing and upcoming markets. The full ownership of the function will be with this role. Experience in a Fintech or financial services would be an advantage.

About LenDenClub

India's largest Peer to Peer Lending Platform

LenDenClub is one of India’s oldest, RBI registered, Personal Loans, Peer to Peer (P2P) Lending platform in India. Presently it enjoys a 40-45% market share and has recently expanded operations Pan India.

Roles & Responsibilities

  • Develop, drive and implement the overall brand positioning strategy.
  • Supervise/ write and edit company brand campaigns
  • Lead the digital team to build and manage the company’s social media image
  • Build partnerships to deliver the brand message to the relevant target group
  • Ensure that all customer touch points, are consistent to our Tone of Voice and adheres to our brand guidelines, and take initiative to evolve the brand guidelines as appropriate
  • Organize and participate in industry events to increase brand visibility and awareness as well as support the development of marketing collateral
  • Drive and transform the PR strategy and content
  • Copywriting tasks relating to company promotional campaigns
  • Generate eye-catching headline and content for social media advertising
  • Proofread and review English copywriting for the the team
  • Enable content support for the team’s projects
  • Draft messages and write content for customer communications when needed, to be a culturally relevant financial brand and also ensure customers
  • Work with internal business teams as well as external agencies to ensure optimal coverage across all channels and platforms
  • Responsible for social media publications
  • Develop/ Network with journalist and create influence with key publications
  • The role holder will handle a team of 1 executive and and external agencies

Behavioral Strengths

  • Ability to effectively prioritize in a fast-paced environment while balancing both strategic and tactical responsibilities
  • Seamless style of operation (open to suggestions from others in the team)
  • Demonstrated flexibility and agility to learn a new industry/ domain
  • High focus on attitude to work with a small size team and driving results
  • Self-starter, ability to work and thrive within a fast-paced, culturally diverse, and evolving environment
  • Collaborate with cross-functional teams to ensure we are compliant and aligned

Technical Strengths

  • Able to think outside the box, innovate and differentiate
  • Outstanding spoken and written communication skills in English
  • Relevant experience in an advertorial/creative copywriting position
  • Prior experience focusing on Facebook, Twitter, LinkedIn, or Instagram will be an advantage