Location

Mumbai, India

Experience

6 – 7 Years

Qualification

Graduate/ Post Graduation (Minimum First Class), MBA or equivalent in Marketing preferred

Brief about the Role

The incumbent will lead planning and execution of digital marketing plans through performance marketing, email, paid media, organic and other channels. The role requires taking complete ownership of the function which includes tracking the customer funnel, ensuring engagement with emphasis on ROI to identify optimisation opportunities and achieve performance goals. This position will work in close alignment with sales, product and 3rd party agencies to drive customer acquisition.

About LenDenClub

India's largest Peer to Peer Lending Platform

LenDenClub is one of India’s oldest, RBI registered, Personal Loans, Peer to Peer (P2P) Lending platform in India. Presently it enjoys a 40-45% market share and has recently expanded operations Pan India.

Roles & Responsibilities

  • Plan, execute and analyse the demand generation strategy to meet acquisition and revenue goals including a mix of paid and organic marketing tactics (SEO/SEM, social, email, retargeting, affiliate marketing, content marketing etc)
  • Define, launch, and measure growth experiments to learn what channels, campaigns, and offers that work best
  • Analyse all aspects of the conversion funnel and identify optimisations to maximise conversion and marketing ROI
  • Create key performance metrics and tracking them
  • Leverage data for insights on buying behaviours
  • Define customised landing pages
  • Keep sharp eye on customer experience and customer journey
  • Develop and execute testing and optimisation efforts spanning messaging, positioning, pricing and promotions
  • Collaborate with Sales to understand sales process and sales cycles to develop quantitative measures to ensure revenue targets are met and exceeded
  • Work with technology team to define deliverables/reports
  • The role holder will manage a team of 1-2 executives and various external agencies

Behavioral Strengths

  • Ability to effectively prioritise and take initiatives in a fast-paced environment while balancing both strategic and tactical responsibilities
  • Seamless style of operation (open to suggestions from others in the team)
  • Demonstrated flexibility and agility to learn a new industry/ domain
  • High focus on attitude to work with a small size team and driving results

Technical Strengths

  • Excellent written and verbal communication skills
  • Demand generation or user acquisition in a high-growth industry
  • Experience building, analysing, and optimising SEM, paid social, and paid advertising campaigns
  • Experience using web analytics tools such as Google Analytics, Mixpanel, Hubspot, Attribution Platforms to analyse a conversion funnel
  • Experience managing a budget and maximising marketing ROI