LenDenClub’s campaign raises awareness on P2P lending through Samir Kochhar

Nov 22, 2021

The new campaign seeks to enhance awareness about investing in P2P lending that is hassle-free and enables higher returns compared to traditional asset classes such as debt mutual funds and fixed deposits

Peer-to-Peer (P2P) lending platform, LenDenClub has joined hands with actor and television presenter, Samir Kochhar, to launch its video campaign.It aims to create an awareness among the new-age investors to invest in P2P lending that is hassle-free and enables higher returns compared to traditional asset classes such as debt mutual funds and fixed deposits (FDs).

The video campaign features Kochhar as the protagonist engaging in banter with the audience to showcase the benefits of investing in P2P lending while highlighting the product offerings of LenDenClub. With Kochhar, the brand intends to entice people from all genres, especially salaried individuals, novice investors, entrepreneurs and investors with a high-risk appetite. Besides,the brand also aims to bank big on the mass appeal of Kochhar among cricket enthusiasts.

Credit:
https://brandequity.economictimes.indiatimes.com/news/advertising/lendenclubs-campaign-raises-awareness-on-p2p-lending-through-samir-kochhar/87851140

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