Where To Invest Money in India | 2024

Where to invest money


We have discussed the diverse investment avenues in India in this blog. Our comprehensive guide is designed to help you navigate through options like equity markets, P2P lending with platforms like LenDenClub, rental real estate, fixed deposits, and SIPs. You’ll get insights into potential returns, risk levels, and investment durations to make informed decisions tailored to your financial goals and risk tolerance.

Stepping towards financial stability is not just about stashing away savings; it’s a strategic game of multiplying your wealth through judicious investments, and using the best investment apps can be a valuable tool in this pursuit. In the diverse and dynamic landscape of India’s investment avenues, the choices are vast and, perhaps, a tad overwhelming.

Where to Invest Money in India

That’s why we present to you these five investment options for financial stability and success:

  1. Equity Markets
  2. Peer-to-Peer (P2P) Lending
  3. Rental Real Estate
  4. Fixed Deposits (FDs)
  5. Systematic Investment Plans (SIPs)

Investing your money wisely involves considering various factors such as risk level, average returns, liquidity, and the time frame for your investments. Hence, let’s have a look at all these investment avenues in detail. 

1. Equity Markets

In the Indian context, the equity markets predominantly operate through platforms like the NSE, BSE, and MSE, offering avenues for both spot/cash market and futures market trading. Here’s a detailed analysis of the same:

  • Level of Risks: High 

The market is known for volatility but offers high rewards for strategic investments.

  • Favourable Duration: Flexible

Though short-term trading is possible, long-term investments have historically provided substantial returns.

  • Average Returns: Variable

Generally, Indian equity markets have compounded at a rate of about 15-16% per annum. It is crucial to note that this is a reflection of past trends, and the markets are subject to change.

  • Safety: Medium to Low 

While there are regulatory bodies in place, intrinsic volatility can pose risks.

  • Liquidity: Possible for many stocks but not all of them.

Quick buying and selling of shares are possible, offering high liquidity.

  • Optimal for: Both short and long-term investments

However, a long-term approach is often recommended for higher gains.

Know: How to Invest 50 Lakhs for Monthly Income

2. Peer-to-Peer (P2P) Lending

In India, P2P lending is rapidly emerging as a popular alternative investment avenue. LenDenClub is among the notable platforms connecting borrowers with investors, promising potentially higher returns. Here’s a detailed analysis of the same:

  • Level of Risks: Moderate

While P2P platforms undertake risk assessments of borrowers, the risk of defaults cannot be eliminated.

  • Favourable Duration: Very flexible; Short, medium, and long-term

Most P2P lending platforms offer loan tenures ranging from a few months to a couple of years, making it a suitable option for investors looking for short to medium-term investment opportunities.

  • Average Returns: Potentially High (up to 12% p.a.)
  • Safety: High

The Reserve Bank of India (RBI) regulates the P2P lending sector, providing an additional layer of safety through regulatory oversight.

  • Liquidity: Medium

While P2P lending offers a streamlined lending process, the liquidity can be considered medium, as the investments are tied down for the loan tenure, which can range from a few months to a few years.

  • Optimal for: Investors seeking higher returns over a short to medium-term period.

Check out these best investment platform in India in 2023

3. Rental Real Estate

Real estate is a tangible and traditionally favoured asset in India. It offers substantial investment opportunities, especially when focused on acquiring properties in prime locations.

With a promising projection, the rental housing market in India is expected to grow at a CAGR of 18.6% from 2020 to 2028, indicating potential for high returns.

  • Level of Risks: Moderate to low.

The real estate market has fewer fluctuations compared to equity markets yet is influenced by market dynamics and economic trends.

  • Favourable Duration: Long-term

Real estate investments involving substantial capital aim for significant returns over time through capital appreciation and rental earnings.

  • Average Returns: Variable

It is influenced by factors such as property location, area growth prospects, and market conditions, with cities in India generally seeing  2% to 5% rental yields.

  • Safety: High

Due to real estate’s tangible nature, it offers stable rental income, tax benefits, and the potential for long-term appreciation.

  • Liquidity: Low to Medium

Real estate investments are secure yet less liquid compared to financial assets, with the sale process often entailing time-consuming legal and logistical hurdles.

  • Optimal for: It is suitable for those willing to invest substantial capital upfront and have a long-term investment horizon to reap the benefits of both rental yields and asset appreciation.

Looking for monthly income: Know how to invest 10 Lakhs to get monthly income

4. Fixed Deposits (FDs)

In India, FDs have long been a trusted short-term investment option due to their inherent safety and guaranteed returns. Offered by both public and private sector banks, they allow investors flexibility in tenure, with durations as brief as seven days.

  • Level of Risks: Low

FDs are one of the most secure forms of investment, offering guaranteed returns.

  • Favourable Duration: Short-term to long-term, depending on your investment plans.

Tenures can range from seven days to a few months or even years.

  • Average Returns: Variable

As of July 2023, interest rates for FDs provided by private sector banks ranged between 3.5% and 7.5% per annum. The average return depends on the bank you choose and also the investment period. 

  • Safety: High

FDs are backed by banks and come with assured returns, making them one of the safest investments.

  • Liquidity: Medium

While FDs have fixed tenures, premature withdrawal is possible, albeit with some penalty.

  • Optimal for: Those looking for a safe avenue to park their funds for a short period without exposure to market risks.

Explore: Best trading apps in India

5. Systematic Investment Plans (SIPs)

In India, SIPs represent a method of investing in mutual funds that involves putting a fixed amount into a chosen mutual fund scheme at regular intervals.

Indian Mutual Funds currently have about 6.81 crore (68.1 million) SIP accounts through which investors regularly invest in Indian Mutual Fund schemes.

  • Level of Risks: Medium to High

The risk in SIPs is distributed due to regular investments but depends largely on market performance.

  • Favourable Duration: Medium to Long-term

SIPs are generally optimal for longer durations, allowing investors to benefit from the power of compounding.

  • Average Returns: Variable

The returns on SIPs can fluctuate based on the market conditions and the mutual fund’s performance. Mutual Fund SIPs reached an all-time high of Rs 15,000 crore in July 2023.

  • Safety: Medium

While mutual funds are subject to market risks, SIPs can potentially reduce the risk through rupee cost averaging.

  • Liquidity: Medium

SIPs offer the flexibility to stop the plan and withdraw the investment, though it is recommended to stay invested for a longer term to reap the benefits.

  • Optimal for: Investors looking for a disciplined and regular investment with a medium to long-term perspective, leveraging the benefits of compounding and rupee cost averaging.

Invest in the Right Place for Maximum Benefits

Deciding where to invest money in India requires a mix of understanding your financial goals, risk appetite, and the available options. Whether you’re seeking good returns, short-term gains, or a steady monthly income, the Indian investment landscape offers something for everyone.

P2P lending, fostered by platforms like LenDenClub, stands as a promising and innovative investment avenue in India’s evolving financial landscape. Offering competitive annual returns between 12% p.a., it efficiently bridges lenders and borrowers, bypassing traditional banks.

As a modern investor aiming to diversify and enhance their portfolio, leaning on credible platforms like LenDenClub for P2P lending could democratise the financial market and optimise returns through a seamless and secure ecosystem.

Explore these paths for potential high yields in a dynamic investment climate!


1. Where to invest money in India for secure returns?

Traditional options like fixed deposits, government bonds, and savings accounts are generally considered the safest avenues to invest money in India. These low-risk investment vehicles are ideal for preserving your principal amount.

2. How do I decide where to invest money based on my risk tolerance?

Determining where to invest money to get good returns involves assessing your financial goals and the time frame for achieving them. If you are risk-averse, consider investing in stable assets like bonds or fixed deposits for long-term growth.

For those wondering where to invest money for short-term gains, options like mutual funds with a shorter maturity period or even peer-to-peer lending might be suitable. Equities can be a good option if you are open to taking a higher risk for potentially higher returns.

3. Are digital platforms like peer-to-peer lending trustworthy for investment?

Digital platforms like peer-to-peer lending offer a great solution to where to invest money in India. Some of the best online investment apps, such as LenDenClub, have built reputations for reliability in this space.

However, it is essential to conduct thorough research, read user reviews, and understand the platform’s terms and conditions before investing. Remember that every investment carries some level of risk, and being well-informed can help you navigate this.

4. Where to invest money to get good returns in the Indian market?

Investing in equities or mutual funds can potentially offer good returns. It’s advisable to conduct market research or consult with a financial advisor to understand the best opportunities available in the Indian market. Diversifying your investment portfolio can also help in optimizing returns.

LenDenClub is India’s largest alternate investment platform which started operations in India in 2015. We have been helping investors diversify their investments beyond traditional investment instruments ever since.

LenDenClub is India’s largest alternate investment platform which started operations in India in 2015. We have been helping lenders diversify their investments beyond traditional investment instruments ever since.



The Reserve Bank of India does not accept any responsibility for the correctness of any of the statements or representations made or opinions expressed by Innofin Solutions Private Limited, and does not provide any assurance for repayment of the loans lent through its platform.

LenDenClub is an Intermediary under the provisions of the Information Technology Act, 2000 and virtually connects lenders and borrowers through its electronic platform via the website and/or mobile app.

The lending transaction is purely between lenders and borrowers at their own discretion, and LenDenClub does not assure loan fulfilment and/or lending simple interest. Also, the information provided on the platform is verified or checked on the best efforts basis without guaranteeing any accuracy of the data/information verification. Any lending decision taken by a lender on the basis of this information is at the discretion of the lender, and LenDenClub does not guarantee that the loan amount will be recovered from the borrower, fully or partially. The risk is entirely on the lender. LenDenClub will not be responsible for the full or partial loss of the principal and/or interest of lenders’ lending amounts.

*This is an annualized yield and is subject to the maximum FMPP tenure, which is 5 years. P2P lending is subject to high risk and may cause an entire loss of principal.

*P2P lending is subject to risks. And lending decisions taken by a lender on the basis of this information are at the discretion of the lender, and LenDenClub does not guarantee that the loan amount will be recovered from the borrower.

** Average value mentioned is the weighted average of simple interest received by lenders

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